Advertising medicines sixty years ago.

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Advertising medicines sixty years ago.

It is probably true that people receive the advertising they deserve. Even though we often prefer to deny it, advertisements in medical journals must influence and reflect our habits in some way or other, for otherwise the advertisers would not spend such large sums of money on their preparation and publication. Even partial glimpses of excavated advertisements from the days ofthe ancient Roman...

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ژورنال

عنوان ژورنال: Postgraduate Medical Journal

سال: 1985

ISSN: 0032-5473

DOI: 10.1136/pgmj.61.720.865